The questions we get asked before anyone commissions anything.
Answered properly, with the numbers where there are numbers and the uncomfortable half left in.
How many ad creatives should you test a month?
Enough that losing most of them is the plan. The number follows from how fast creative dies, not from what a studio feels like producing.
What does a brand identity actually include?
A working brand is a set of decisions, not a set of files. The test is whether someone else can make something new with it and have it still look like you.
AI product imagery or a studio shoot — which should you use?
Both, for different jobs. The useful question is not which is better, but which failures you can live with on a given shot.
What does brand identity and ad creative actually cost?
It depends on volume, and on whether the brand needs building as well as the ads. Here is what moves the number, so you can size it yourself before writing to anyone.