What does brand identity and ad creative actually cost?
It depends on volume, and on whether the brand needs building as well as the ads. Here is what moves the number, so you can size it yourself before writing to anyone.
We do not publish prices, and it is fair to be suspicious of that — usually it means expensive and negotiable. Here it means the two jobs behind the question are different enough that one number would be wrong for almost everybody. So this page gives you the variables instead of a figure.
What actually moves the number
- Whether the brand exists yet. Making creative for a brand with settled positioning, type and palette is a different job from deciding those things first.
- Volume, and how often. Twelve creatives a month is a rate, not a delivery, and it prices differently from one launch film.
- How many surfaces. Statics only is one thing; statics, vertical video, a landing page and packaging is another.
- How much already exists. Real product shots, a usable brand book and the last three ads you ran shorten the work considerably. Starting from a phone photo does not.
- How fast. Standard is first concepts in 48 hours; compressing a whole launch below that costs more, because it displaces other work.
Why a rate card would mislead you
A published price does one of two things. Either it is high enough to cover the worst case, in which case it overcharges the straightforward brief, or it is an entry number and everything real becomes a change order. The second is more common, and it is why scope creep has the reputation it has.
If the price only makes sense when most of the work wins, the price is wrong.
How to get a straight answer quickly
Tell us the budget you are working with. Not a negotiating position — the actual range. You will get a straight answer about whether something good is possible inside it, usually the same day, and before either of us has spent much time. If it is not possible, we will say so rather than quietly cutting the work to fit and handing you a thinner version of what you asked for.
There is also a way to judge the work before money comes up at all. Send the product and the last three ads you ran, and a real concept comes back in 48 hours, watermarked: enough to judge by, not enough to run. If it is not right, you have lost a brief and twenty minutes.
The thing worth paying for that is easiest to skip
Positioning, before volume. Buying ad creative before anyone has made the positioning call is how brands end up with sixty ads telling six different stories — each defensible alone, teaching the audience nothing together. It is the most expensive version of cheap, and the one place where spending earlier costs less overall.
If this is the problem you have, send the brief. First concepts back in 48 hours, watermarked so you can judge the work before anyone talks about money.