your skin,
but louder
not like other brands ✦
Beauty got so serious it forgot to be fun.
Every brand on the shelf sounds like a clinic. Clinically proven. Dermatologist approved. Elevate your ritual. It works right up until the person buying it is sixteen and has read that exact sentence her whole life.
Fizzlé was built for her instead. The formulas are serious. Nothing else is.
one joke per moment — not every line
4 colours
Cream carries it, plum grounds it, lime is the spark
2 shapes
One closed eye, one open. That's the whole mark
2°
Nothing sits straight. Everything is hand-cut
It winks back.
Googly, slightly-off eyes on everything — one lashed shut, one wide open. It reads at 8mm on a cap and at three metres on a poster, and it never changes colour. It's the whole identity in two shapes.
go on, move your mouse
this is what it looks like ✦
- one dot
- open it
- give it somewhere to look
- then close the other one
and that's the whole mark ✦
the whole range
Four things. That's it.
No forty-shade wall, no decision paralysis at 11pm. Four products that do what they say, each with its own face so you can tell them apart from across the room.
Star Serum
lavender body, plum stars
Lip Bullet
deep berry, face on the dome
Doodle Drops
cream body, scribbled all over
The Formula
petri dish, one lime star
the campaign
Meet the Blobs.
Give a bottle two eyes and people name it. So the first poster drop gave three of them faces, a personality each, and nothing else to do. No claims, no before-and-afters, no thirty-year-old pretending to be nineteen.
vol. 1 — three down, one to go ✦
Blob Glossthe face of Doodle DropsThe doodles are the tell — this is the cream body, scribbled all over. Blob Lippythe face of Lip BulletMatte lipstick that stays put and stands out. Blob Dewthe face of Star SerumLavender body, plum stars. 50ml, AM and PM.
The Formulastill no face. that's the joke ✦
okay but why does this smell like a treat
Every formula is built around something you'd actually want near your mouth. Fig, pomegranate, sugar. The campaign shot it exactly that way — no serums-on-marble, no white-coat energy.
- put it on, forget about it, thank us later
- smells like a snack. is not a snack.
- my whole group chat has this
packaging
The box winks too.
A faceted gem carton in matte plum, scribbled on the inside where nobody expects it. Hinge doubles as a wink when it opens. Ingredient list stays in Nunito at 9pt minimum, because being playful is not an excuse for being unreadable.
- Core tubes
- Matte plum body, lime cap band, a face on the front — eyes and a smirk, never a full character.
- Cartons
- Cream stock, hand-drawn border of stars and swirls framing the product name in Fredoka.
- Unboxing
- Every order ships a mini die-cut sticker sheet. It's a referral engine that costs eleven pence.
Worn in, not put on.
Nothing airbrushed, nothing corporate. Texture over polish — you can see the gloss catch, the skin underneath, the fingerprint on the cap.
Take a sticker.
Four to six per order, rotating seasonally. Drag them anywhere — that's the entire point of a sticker.
The system
Tap a swatch to copy its hex.
Roughly 60% cream, 25% plum, 10% lavender, 5% lime. Lime is a spark, not a base — more than one large lime shape on a screen and it stops being special.
your skin, but louder
Glow up, your way
not like other brands
Put it on, forget about it, thank us later.
Three rules
Clear space equal to the height of the open eye. One doodle accent, never a cluster. Reversed cream-on-plum on dark packaging.
Stretch, skew, or rotate past 2°. No drop shadows, gradients or outlines on the wordmark. Never place it on busy photography.
FIZZLÉ carries the accent everywhere the brand speaks for itself — the site, the carton, anything legal. FIZZLE drops it on print and campaign work, where the lockup is hand-drawn anyway. Both are correct. Never both in one lockup.
The wink is the mark — one lashed eye closed, one wide open. It reads at 8mm on a cap and at three metres on a poster, and it's the one element that never changes colour. Clearspace equals the height of the open eye. Never stretch it, never outline it, never rotate past the approved 2°.
glow up ✦
FIZZLÉ
Brand identity kit · 2026 · Logo · Colour · Type · Voice · Packaging · Web