FIZZLÉ

your skin,

but louder

not like other brands ✦

FIZZLÉ — Brand identity kit · 2026

Beauty got so serious it forgot to be fun.

Every brand on the shelf sounds like a clinic. Clinically proven. Dermatologist approved. Elevate your ritual. It works right up until the person buying it is sixteen and has read that exact sentence her whole life.

Fizzlé was built for her instead. The formulas are serious. Nothing else is.

one joke per moment — not every line

made in a group chat.

fizzlé started as a screenshot: three friends, a shade nobody sold, and a shelf of brands talking to them like a dermatologist.

so they made the shade. then the tube, then the stickers on the tube, then a name that sounds like the tube opening. the formulas went to people who do this properly. the jokes stayed in the chat.

4 colours
Cream carries it, plum grounds it, lime is the spark
2 shapes
One closed eye, one open. That's the whole mark
2°
Nothing sits straight. Everything is hand-cut

It winks back.

Googly, slightly-off eyes on everything — one lashed shut, one wide open. It reads at 8mm on a cap and at three metres on a poster, and it never changes colour. It's the whole identity in two shapes.

go on, move your mouse

Plum Fizzlé dropper with the lime wink printed on the dome

Faceted plum gem carton, open, lime eyes printed on both halves

this is what it looks like ✦

one dot
open it
give it somewhere to look
then close the other one

and that's the whole mark ✦

the whole range

Four things. That's it.

No forty-shade wall, no decision paralysis at 11pm. Four products that do what they say, each with its own face so you can tell them apart from across the room.

Star Serum
lavender body, plum stars
Lip Bullet
deep berry, face on the dome
Doodle Drops
cream body, scribbled all over
The Formula
petri dish, one lime star

the campaign

Meet the Blobs.

Give a bottle two eyes and people name it. So the first poster drop gave three of them faces, a personality each, and nothing else to do. No claims, no before-and-afters, no thirty-year-old pretending to be nineteen.

vol. 1 — three down, one to go ✦

Meet the Blobs poster — Blob Gloss, Blob Lippy and Blob Dew standing in a row on cream, each with the lime wink printed on its cap — Meet the TrioThe set piece. A3, screen-printed, one per order.

Blob Glossthe face of Doodle DropsThe doodles are the tell — this is the cream body, scribbled all over.
Blob Lippythe face of Lip BulletMatte lipstick that stays put and stands out.
Blob Dewthe face of Star SerumLavender body, plum stars. 50ml, AM and PM.

The Formulastill no face. that's the joke ✦

packaging

The box winks too.

A faceted gem carton in matte plum, scribbled on the inside where nobody expects it. Hinge doubles as a wink when it opens. Ingredient list stays in Nunito at 9pt minimum, because being playful is not an excuse for being unreadable.

Core tubes: Matte plum body, lime cap band, a face on the front — eyes and a smirk, never a full character.
Cartons: Cream stock, hand-drawn border of stars and swirls framing the product name in Fredoka.
Unboxing: Every order ships a mini die-cut sticker sheet. It's a referral engine that costs eleven pence.

A hand lifting the dropper cap off a star-printed Fizzlé jar

Fizzlé dropper rising out of a swirl of milk

A berry lipstick swatch on a rolled paper scroll, plum ground

Worn in, not put on.

Nothing airbrushed, nothing corporate. Texture over polish — you can see the gloss catch and the skin underneath. Every formula is built around something you'd actually want near your mouth: fig, pomegranate, sugar.